Working with Meta’s internal Creative Department, I had the opportunity to partner with many teams across the company including product, marketing, comms, and policy to produce impactful video content. My role included creative concepting, scriptwriting, art direction, and editorial review. Below is a sampling of those videos.
The WhatsApp Business
The WhatsApp Business app is used by millions of small businesses worldwide. This video was created to showcase a new set of features specifically designed to serve their needs. The video was localized for multiple regions — this version ran in India.
Economic Impact
The Policy Comms team regularly engages with elected officials and their staffs to explore opportunities for partnership and investment. This video was created to help them communicate the positive impact Facebook has on economic growth in communities across the U.S.
What Is a Data Center?
Meta’s Data Centers are located in communities around the world, but there is little awareness at the local level of what they do or the benefits they provide. The Engineering/Infrastructure team wanted a simple, friendly video to help remedy that.
SEV Is Your Friend
Who doesn’t love a good training video, right? Trouble is, there just aren’t that many good ones to be found. So when the TPM team came to us with a request for a training video about SEVs, we saw a golden opportunity to raise the bar. In particular, we looked for ways to bring humor into our script to liven up the subject matter and make it more memorable. So what is a SEV, you ask? The answer to that burning question can be found in the “SEV Is Your Friend” training video.
Internal Comms & Commercials
To promote the many learning programs and community-building activities that Meta makes available to their employees, we produced a wide array of internal commercials, ranging from quirky to sincere.
