Category: Facebook

Facebook F8

F8 is Facebook’s annual developer conference where product teams from across the company announce major feature releases and new product launches. Working with the Film Dept. I produced a range of video content to help various teams tell their stories.

Point Cloud
The Point Cloud team wanted to debut their newest creation— a prototype technology designed to enrich how memories are experienced. The stylized 3D virtual environment highlights key-life moments, evoking the emotional power of experiencing memories with contextual relevance. The video was included in the Day One Keynote and used as an explorable demo.

AR/VR Ecosystem
Facebook’s Social VR team wanted to demonstrate how their product library like 360 photos, 3D images, and Quillustrations can be seamlessly experienced and influential across multiple touchpoints, including newsfeed, AR camera, and VR headset. Through a mix of live action and visual effects, this interwoven story explores their multifaceted product offering in an engaging and playful way.

Camera AR
The Camera AR team was set to unveil an array of new features, and they wanted a series of short use-case videos to play on-stage during their presentation. Combining live action with graphic simulations of AR experiences, we scripted and produced a total of 15 standalone vignettes.


Working with Facebook’s internal Creative Department, I had the opportunity to partner with many different product marketing and comms teams across the company. Below is a sampling of the video content I co-created to support their priorities.

Save to VR
The AR/VR team was launching a new feature called “Save To VR” and they wanted a video to help promote it. The feature makes it easy to save immersive content (e.g. 360 videos, 3D photos) from News Feed to your Oculus library, and then experience it later in headset.

Economic Impact
The Policy Comms team regularly engages with elected officials and their staffs to explore opportunities for partnership and investment. This video was created to help them communicate the positive impact Facebook has on economic growth in communities across the U.S.

WhatsApp Business
The WhatsApp Business app is used by millions of small businesses worldwide. This video was created to showcase a new set of features designed to help small businesses better serve their customers. This version targeted India; it was later localized for other regions.

RED + Facebook 360

Facebook 360 partnered with RED, the camera manufacturer, to develop a first-of-its-kind, 16-lens, 6DoF camera called Manifold. This assignment involved creating a short film that showcases the technical possibilities of the camera, and creating content to support the launch of Manifold at the annual Oculus user conference.

The Complex
To take advantage of Manifold’s full 360° range, and optimize for viewing in Oculus headsets, we scripted and shot one continuous action scene involving 22 characters and 20+ intersecting storylines.

Excerpts from the film were shown in isolation to demonstrate how Manifold gives filmmakers the unprecedented ability to achieve a parallax separation between foreground and background objects.

This sizzle highlighted Manifold’s incredible technical specs and cool aesthetic, to support its launch at the annual Oculus user conference, 0C5.