Facebook: What’s Happening @

Posted on by flatfishpro
With over 60,000 employees globally, Facebook needed a way to communicate internal information that was relatable and easy-to-consume. Working with the Global Internal Comms team, serving as Head Writer and co-Creative Director, I helped plan, brand, and launch the What’s Happening @ channel—an entertaining and informative hub where employees can enjoy the latest company news, cultural zeitgeist, and insider perspectives. Within the first 12 months of production, we released 107 original pieces of video content for a lineup of four regularly scheduled shows.
THE BLAST
A monthly news show highlighting notable company headlines and key cultural moments — delivered with humor and good cheer by a dynamic host. The format includes a 1-on-1 interview segment featuring top Facebook executives as guests.
INSIDE OUT
This monthly interview-style show is focused on getting to know the many different teams across Facebook and highlighting the innovative work they do. In each episode we meet the team leader and key team members, framing their unique story through a distinctive narrative theme.
SAY WH@T?
This light-hearted monthly show travels the world to different Facebook offices for a playful Q&A with the people who work there. It’s an entertaining way to give employees a greater sense of connection to each other while offering a fun snapshot of the Facebook psyche in action.
BEHIND THE SCENES
This quarterly show provides an in-depth look at the extensive planning, cross-functional collaboration, and logistical choreography that goes into pulling off large-scale company events — such as the annual F8 and Oculus Connect conferences.
Promos, Commercials & More
To sustain engagement on the channel, the WH@ team also produces a steady stream of quick-hit content — this includes promotional videos/GIFs/collateral, commercials for company events and programs, fun competitions, and more.
Social Posts
To amplify our reach across Facebook’s internal social platform, we orchestrate a cross-posting strategy with the groups and teams featured in our shows. We also encourage viewer participation through various initiatives.