Tag: broadcast

Toyota/Olympics

How do you juggle an Olympic tie-in and resort sponsorship for a Toyota campaign? Well, for starters, don’t settle for just making a standard commercial. Instead, celebrate the region’s rich and interconnected history in a docu-style journey with the extremely personable, and Nor-Cal ski hero, Jonny Moseley.

 

 

 


 

Buster Posey

What’s the SF Giant’s ultimate all-star and nice-guy, Buster Posey, doing in the Toyota showroom? Making friends and closing deals, of course. We extended the reach of this fun campaign tenfold through social content, Posey Emojis, contests, and tons of in-dealer schwag. How can you not like this guy… buy a Toyota!

 

   
   

Wouldn't It Be Nice

Wouldn’t It Be Nice

This quirky campaign was built around the broad diversity of Nor-Cal living, from the Sierra to the Coast, from the Central Valley to the Silicone Valley, all with a simple premise: Wouldn’t it be nice to have the quality, durability and reliability of a Toyota built into your daily life?

 




Armour 39

Under Armour asked us to introduce their newest product Armour 39 into the exploding wearables market. We came back with an idea that brought together world renowned MMA fighter, Georges St-Pierre, and world-class trainer, Natalie Uhling, and put them through a crazy intense workout. In addition, we developed the UX and interface for the Armour39 online experience that logged your fitness routine and tracked your Willpower.

 

Toyota Sales Events

To stay top-of-mind in the heavily saturated automotive market you need to maintain a constant presence, whether there’s a sale going on or not. That means making lots and lots (and lots) of quick-turn ‘Event’ ads. These were my favorites.

Everybody’s Talking
There’s some sage marketing advice that states a prospect needs to “hear” the advertiser’s message at least 7 times before they’ll take action. This spot doubles down on that. Now that you’ve been warned, if you want to buy a Prius… that’s on you.

 


The Big Prius Event
When there’s no budget and the fallback is ambiguous running footage—you need to go big somewhere. I went big on color, with some inspiration from Laugh In.

 


Super Sales Event
With the biggest football game heading to the Bay Area (the SuperBowl), we wanted pump everyone up for the sales event to top all sales events (for the month). That, and actually get to paint a guy completely red.

 


BOOM, You’re Getting a Toyota!
I particularly enjoy this Fourth of July spot purely as the concept was exploding cars coupled with people yelling “Boom”. I still chuckle that it was even approved.