BIO:Jacob is presently the Creative Director at Veritas, where he has significantly revitalized the brand’s image over the past few years. He was also crucial in shaping the brand identity for Veritas’ flagship product, Alta, and more recently, their spin-off company, Arctera.
Prior, he was brought in to collaborate with various teams at Meta, including Oculus, Facebook AR, WhatsApp, and Internal Comms, to develop exclusive video content.
With a background in traditional filmmaking, and extensive hands-on marketing experience (both agency and BtoB), Jacob excels in bridging disciplines to tackle creative challenges, storytelling, and overseeing all aspects of production. Notably, serving as a catalyst for integrating digital and traditional teams at prior agencies such as H&L, Attik, Publicis, and FCB. He enjoys growing departments, mentoring teams, and crafting engaging marketing campaigns.
His client portfolio spans diverse industries, including tech, finance, automotive, food & beverage, and entertainment.
When Jacob isn’t working on some obscure side project, he can be found cleaning up San Francisco beaches on the weekend, taking his dog out for walks, and working on his single-panel comic strip Gravy.
EXPERIENCE:Veritas Technologies – 20/Present
Creative Director, Sr. ManagerMeta – 18/20
Creative DirectorH&L Partners – 13/18
Creative DirectorATTIK – 09/13
Creative Director, DigitalMcCann Erickson – 08/09
VP, Creative Director, DigitalOrganic – 04/08
Associate Creative DirectorPublicis Groupe – 03/04
Associate Creative DirectorAcademy of Art University – 01/03
InstructorFCB – 99/02
Sr. Art DirectorRECOGNITION:Clios
FEATURED IN:
London International Awards
PMA Reggies
OMMA Awards
Web Marketing Association’s WebAwards
Internet Advertising Competition Awards
AD:TECH
Internet Advertising Competition Awards
Webby Awards
ADDYs
One Show
FWAs
Telly Awards
IHAF Awards
Global Ace Awards
Ad Age
Communication Arts
Digital Arts
CGW
Chief Marketer
KANTAR Media
.net
Digital Journal
SF Egotist
MediaPost
