| How do you juggle an Olympic tie-in and resort sponsorship for a Toyota campaign? Well, for starters, don’t settle for just making a standard commercial. Instead, celebrate the region’s rich and interconnected history in a docu-style journey with the extremely personable, and Nor-Cal ski hero, Jonny Moseley. |
| Working with Facebook’s (Meta) internal Creative Department, I had the opportunity to partner with many different product marketing and comms teams across the company. Below is a sampling of the marketing content I developed to bring their AR/VR products to life. |
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| With over 60,000 employees globally, Facebook needed a way to communicate internal information that was relatable and easy-to-consume. Working with the Global Internal Comms team, serving as Head Writer and co-Creative Director, I helped plan, brand, and launch the What’s Happening @ channel—an entertaining and informative hub where employees can enjoy the latest company news, cultural zeitgeist, and insider perspectives. Within the first 12 months of production, we released 107 original pieces of video content for a lineup of four regularly scheduled shows. |
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| Facebook 360 partnered with RED, the camera manufacturer, to develop a first-of-its-kind, 16-lens, 6DoF camera called Manifold. This assignment involved creating a short film that showcases the technical possibilities of the camera, and creating content to support the launch of Manifold at the annual Oculus user conference. |
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| What’s the SF Giant’s ultimate all-star and nice-guy, Buster Posey, doing in the Toyota showroom? Making friends and closing deals, of course. We extended the reach of this fun campaign tenfold through social content, Posey Emojis, contests, and tons of in-dealer schwag. How can you not like this guy… buy a Toyota! |
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| Prius was #1 in sales and #1 in owner loyalty, but newcomers to the hybrid category, like Tesla & Honda, were looking to steal market share. To remind everyone why Prius drivers are such happy drivers, we channeled our inner Partridge Family to produce this this upbeat campaign—even creating a custom Pandora ‘Get Happy’ channel for owners. |
| This quirky campaign was built around the broad diversity of Nor-Cal living, from the Sierra to the Coast, from the Central Valley to the Silicone Valley, all with a simple premise: Wouldn’t it be nice to have the quality, durability and reliability of a Toyota built into your daily life? |
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| With a major rebrand, Purple Wines wanted a new website that could showcase their broad catalog and reflect their sustainable approach. Creating new framework and narrative for Purple, we developed a clean modern site that combined beautiful imagery and a stylized product showcase. All with a scalable design that complimented their updated look and positioning across a range of collateral. |
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| Attik is an internationally recognized branding studio, but not many knew we had expanded our disciplines to include advertising and digital. The first step to re-introducing ourselves to the market was a new website. Employing a full-frame approach, my team created a rich site experience that utilized bold multimedia case studies to demonstrate the integrated nature of our three core disciplines. |
| Under Armour asked us to introduce their newest product Armour 39 into the exploding wearables market. We came back with an idea that brought together world renowned MMA fighter, Georges St-Pierre, and world-class trainer, Natalie Uhling, and put them through a crazy intense workout. In addition, we developed the UX and interface for the Armour39 online experience that logged your fitness routine and tracked your Willpower. |
| Scion needed a new site to showcase their upcoming vehicles and focus more on generating dealer leads. We tackled the project with a “three clicks away” philosophy that shaped the UX and design. The final site leveraged their bold campaign imagery, was easily scalable, loaded quickly, and vastly improved users’ brand experience. |
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| To launch the new IS, Lexus asked us to create an impactful online extension to their upcoming broadcast campaign. So we adapted their stark black & white look and driving musical track to go absolutely nuts with an interactive video soundboard. By pressing any key or key combinations, users could change visuals in the scene and create their own custom audio/video mashup. Flying acrobats, sharks, kaleidoscopes and fashion models were just a few of the options. Recorded mixes could be revisited or entered into an online competition. |
| We approached the launch of the Scion tC as if it were a 3-D film, including in-theatre lenticular posters and a 3-D cinema teaser. Online, we extended the campaign with additional video chase sequences and developed an intense augmented reality game. For the game, players used an AR marker designed as a steering wheel to navigate the obstacles in the “machine.” A TotM street-team van even drove around to let passers-by view the spot in 3-D and play the AR game live. The site won FWA’s Site of the Day and was named in AdAge’s Best Ads. It also picked up a Merit for best gaming site in the One Show 2011 Entertainment Awards. |
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| Sales for Office ’07 were flattening. What had largely been viewed as a business application needed a new lease on life, so we flipped the perception and introduced Office into the home—as being relevant to one’s day-to-day. Online, we developed an approach that dynamically shifted site content based on media targeting—showcasing templates, demos and SKU’s catered to that specific viewer: Student, Home Office or Small Business. This was coupled with an extensive media component that helped push in-ad demos. Oh, and in like 10 languages worldwide. |
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| There was a time (circa 2004-2008) when if you saw an online ad for a film, it was a safe bet that I had made it. Working with a small group at Organic, I produced award-winning campaigns for many high-profile new releases from most of the major studios, including Fox, Warner Bros., Sony Pictures, Buena Vista, and Paramount. Here are a few of my favorites.
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| To stay top-of-mind in the heavily saturated automotive market you need to maintain a constant presence, whether there’s a sale going on or not. That means making lots and lots (and lots) of quick-turn ‘Event’ ads. These were my favorites. |
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| The San Francisco AIDS Foundation wanted a way to connect with gay, and bisexual men, and encourage them to get tested for AIDS every six months. To facilitate this, we created an integrated campaign and website that celebrated the broad diversity and colorful personalities within the gay community. Featuring a customizable avatar generator with over six nonillion (that’s 30 zeros!) possible combinations, the site helped to spur conversation help spread awareness. All together, the campaign was picked up nationwide by bloggers and news sites, and even championed on the government’s AIDS blog. |
| This is a showcase of various projects, older work, pitches and miscellaneous. They may not all have a hero website or broadcast spot to showcase… though they all have a lot of care that went into them. |
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Batman Begins – Overlay
Harry Potter & The Order of the Phenix – Overlay
Superman Returns – Space 300×250
The Prestige – Kaleidoscope 300×250
300 – Overlay
Night Listener – Truth/Lie Video 300×250
Fantastic Four – Clobberin’ Time Overlay
Pink Panther – Wurds Sound Board 300×250
The DaVinci Code – Thriller 300×250
Harry Potter & the Goblet of Fire – MadEye Overlay
Ice Age 2 – Meltdown Overlay
Benchwarmers – Wedgie 300×250
Robots – Magnet Overlay
Hide & Seek – Peek 300×250