This campaign theme was derived from strategic insight into the daily struggles of our target audience; CIO, CTO, VP/Director IT—to handle the ever-growing risk and complexity of multi-cloud data management. The campaign objective was to grab attention to engage awareness and initiate demand.

The simple and compelling value propositions were delivered through a mix of social, display, and video ads—including high-impact video ads on LinkedIn that elevated the storytelling and response for the campaign.

Demand ads were used in retargeting to promote individual content pieces, complementing the awareness ads and providing practical next steps.

The messaging structure and design style of this campaign made it easy to extend across languages and regions. It ran in key markets including France, Spain, Germany, the Nordics, China, Korea, and Japan.

The bold style of the campaign was easily extended into live events and cross-channel​​​​​​​ continuity.