(RE)BUILDING A LEGACY

To stay competitive, Veritas consolidated its leading enterprise services into a single cloud-based subscription named Alta. This new sub-brand unified Veritas’ offerings into one streamlined solution and became the centerpiece of their modern transformation—all it needed was a distinct brand identity.

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Develop a Modern Identity and Brand System		Elevate Overall Brand Perception		Engage and Incite the Sales Team

Making The Logo Bigger

To maintain a strong connection to the Veritas identity, I retained its distinct NASA-style letterforms and signature red. I added three stripes to the ‘A’s representing Alta’s core pillars: Data Protection, Application Resiliency, and Governance/Compliance. A tertiary purple blends into the red for a more contemporary feel, adding vibrancy and upward flow to the mark.

The Alta Launch

To introduce the Alta story and have it resonate with our target IT audience, we wrote and produced this high-energy video to premiere at AWS re:Invent.

Building awareness and better defining Alta’s benefits, we developed a series of fourteen distinct product explainers. These videos also helped round out Alta’s new look with a distinct 3D aesthetic. First introduced in the explainers, the distinct style became a defining thread used broadly online, in social posts, as well as extensively adapted throughout Alta’s asset library.

As intended, the new Alta aesthetic was a significant departure from the established Veritas look and feel. To fold the new brand into Veritas.com, the site’s architecture had to be revisited—as a dedicated section was developed, the Alta look and feel was extended further through extensive editorial oversight and additional curated graphics.

Getting Out in the Field

We built out a comprehensive library of social graphics, animations, and out-of-home elements that could be downloaded and distributed across multiple channels by regional sales teams.