Toyota: Olympics

When Nor-Cal Toyota asked me to juggle an Olympic sponsorship and winter resort tie-in, I didn’t want to replicate the typical skiing + car footage commercial. Instead, I wanted to celebrate the region’s deep, yet overlooked, Olympic history with an informative docu-style journey. Complemented with the extremely personable, and Nor-Cal gold medalist, Jonny Moseley.

Nor-Cal Toyota teamed up with Jonny Moseley to promote the resort through social media posts. The posts increased awareness of the resort and boosted campaign engagement.

Sponsorship extended to wrapping the resort’s main funitel lift, in addition to skinning a local Toyota microsite that housed special offers, ticket giveaways and a live webcam to check on snow conditions.

The use of Olympic Marks, Terminology and Imagery is authorized by the U.S. Olympic Committee pursuant to Title 36 U.S. Code Section 220506