Scion needed a new site to showcase their upcoming vehicles and focus more on generating dealer leads. I oversaw the extensive redesign, approaching the project with a “three clicks away” philosophy that shaped the UX and design. The final site leveraged their bold campaign imagery, was easily scalable, loaded quickly, and vastly improved users’ brand experience.

The site’s architecture was built to seamlessly showcase ongoing marketing efforts, figuratively reskinning the site, to maintain offline and online brand continuity.

Imagery was always a primary consideration. In turn, we created a full screen gallery experience throughout the site—utilizing every pixel of screen space.

Another key consideration for our redesign was an equal user experience across tablets—requiring an extremely scalable and dynamic code base.

Post launch showed the redesign resulted in a sizable lift in both Build Your Scion configurations and Find a Dealer searches, exceeding the primary ask.