GETTING THE MESSAGE
Across Meta, teams like product, marketing, comms, and policy relied on video storytelling to support everything from internal training and dogfooding to hackathons and government policy. While some of these projects had strong backing, many others needed a more resourceful approach to meet the same high standards.
 Inform and Entertain |
Align with Stakeholders |
Stay On Budget |
||
FROM INSIGHT TO IMPACT
Every project began with understanding the message, the audience, and collaborating with decision-makers to ensure the right tone. From there, I shaped scripts and visual direction, whether adapting existing footage, working with vendors, or managing in-house shoots, to deliver videos that told the story with clarity, creativity, and purpose.
ROLL:
Concepting, Art Direction, Scriptwriting and Editorial Review.
WhatsApp for Business
The WhatsApp Business app is used by millions of small businesses worldwide. This video was created to showcase a new set of features specifically designed to serve their needs. The video was localized for multiple regions — this version ran in India.
Economic Impact
The Policy Comms team regularly engages with public officials and their staffs to explore opportunities for collaboration. This video was created to help them communicate the positive economic impact the company has on communities across the U.S.
What is a Data Center?
Meta has data centers located in communities around the world, but there is little awareness at the local level of what they do or the benefits they provide. The Engineering & Infrastructure team wanted a simple, friendly video to help with community outreach.
SEV Is Your Friend
Who doesn’t love a good training video, right? So, when the SecOps team came to us with a request for a training video about SEVs, we seized a golden opportunity to raise the bar. In particular, we looked for ways to infuse humor into our script to liven up the subject matter and make it more memorable. So what is a SEV, you ask? The answer can be found in this SEVen minute training video.
And So Much More
To promote the many informational and community-building programs that Meta makes available to their employees, we produced a steady stream of internal commercials and content, including; holiday videos, podcast, announcements to technical explainers—all from quirky to sincere.
