THE SHOW MUST GO ON
As a global technology company, Veritas relied on large annual events to connect with customers, partners, and analysts. But when COVID hit, those in-person experiences disappeared. To sustain engagement and maintain interest among existing and prospective clients, Veritas needed a virtual flagship event that could fill the gap.
 Develop a Tentpole Event |
Incite Online Interest |
Drive On Demand Content |
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A LITTLE RAZZLE DAZZLE
Introducing the Conquer Every Cloud identity, as a top-tier event, took extensive design, writing and planning. Each element, from social posts to set pieces, was crafted to engage audiences and create a front-row experience—ultimately leading to a strong reception and a successful three-year run.
ROLL:
Creative Direction, Positioning, Art Direction and Scriptwriting
YEAR THREE
For the last Conquer Every Cloud, we brought in actor and comedian Ken Jeong as our guest host. Leveraging his often brazen comedy approach, we broke from event convention writing a variety of intertwined segments to thread in-between the more technical portions. Below is a compilation of Ken’s segments, starting with an Oscar worthy cold open.
SUCH A TEASER
To maximize Ken’s participation, we scripted a series of short social teasers. Each one was subsequently released on Ken’s social channels, building a broader interest for the event. We also created a day-of countdown with Ken leading straight into the Conquer Every Cloud live stream.
Social media and email templates were developed for global stakeholders to utilize in channel and field markets to drive initial interest, participation, and future on demand sessions.
Marketing touchpoints converged to a Veritas event page for the main broadcast, plus seven in-depth technical breakout sessions. The final show and all segments were also available post event, for on demand viewing.
YEAR TWO
The Second Conquer Every Cloud featured actor Simu Liu as our good-natured guest host—right off his box-office success with Marvel. For this production we garnered both creative and production control, overseeing the entire event— breaking with tradition to develop a scripted storyline wrapping the event.
NATURALLY SOCIAL
We scripted several short teasers for Simu and used them in our social channels.
YEAR ONE
The First Conquer Every Cloud, amid the throws of Covid, we partnered with a production company to manage the event. We did not have a formal host, however, it did feature several special guests including; physicist/futurist Michio Kaku, astronaut Scott Kelly, football Hall of Famer Steve Young, and a live performance by Train.
