Under Armour: 39

Under Armour asked us to introduce their newest product Armour 39 into the exploding wearables market. We came back with an idea that brought together world renowned MMA fighter Georges St-Pierre, with world-class trainer Natalie Uhling, and put them through a crazy intense workout.

In addition, we developed the UX and interface for the Armour39 online experience that logged your fitness routine and tracked your Willpower.