SAY WHAT
With over 50,000 employees globally, and challenging headlines dominating both news cycles and internal conversation, Meta was open to a new approach to internal communication—something relatable, engaging, and easy to consume.
 Inform and Entertain |
Encourage Participation |
Lift Morale and Workplace Culture |
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WORKIN’ ON AN EPISODE
Working with Internal Comms, I had a lead role in planning, branding, and launching What’s Happening @—an internal hub for company news, cultural moments, and insider perspectives. In its first year, we produced over 100 original pieces of video content across four recurring shows.
ROLL:
Co-Creative Director, Art Director, Head Writer & Editorial Review
THE BLAST
A monthly news show highlighting notable company headlines and key cultural moments — delivered with humor and good cheer by the dynamic host Karl Ryan. The format includes a 1-on-1 interview segment featuring top executives, like Sheryl Sandberg, Nick Clegg, and Adam Mosseri as guests.
INSIDE OUT
This monthly interview-style show was focused on getting to know the many different teams across Facebook and highlighting the innovative, and often unseen, work they do. In each episode we meet the team leaders like Andrew Bosworth, Fidji Simo & Naomi Gleit and key team members, framing their unique story through a distinctive narrative theme.
SAY WH@T?
This light-hearted monthly show travels the world to different offices for a playful Q&A with the people who work there. It’s a fun way to give employees a sense of connection to each other while offering a snapshot of the company psyche in action.
BEHIND THE SCENES
This quarterly show provides an in-depth look at the extensive planning, cross-functional collaboration, and logistical choreography that goes into pulling off large-scale company initiatives, such as the annual F8 and Oculus Connect conferences.
PROMOS, COMMERCIALS & MORE
To sustain engagement on the channel, the WH@ team also produces a steady stream of quick-hit content—this includes promotional videos, GIFs, collateral, commercials for company events, and fun competitions.
To help maximize our reach across Facebook’s internal social platform, we also orchestrated a cross-posting strategy with the groups and teams featured in our shows. We also encourage viewer participation through various initiatives.
