To stay top-of-mind in the saturated automotive market brands need to maintain a constant presence, whether there’s a sale going on or not. Below are a hand full of my favorite Toyota spots that I have yet to make into a super cut.
Everybody’s Talking
There’s an old marketing adage that states a prospect needs to “hear” the advertiser’s message at least 7 times before they’ll take action. This spot doubles down with that in mind. Now that you’ve been warned, if you want to buy a Prius… that’s on you.
Would’t It Be Nice
This quirky campaign was built around the broad diversity of Nor-Cal living, from the Sierra to the Coast, from the Central Valley to the Silicone Valley, all with a simple premise: Wouldn’t it be nice to have the quality, durability and reliability of a Toyota—built into your daily life? The campaign continued to garner enough positive feedback to be extended for an additional five years.
The Big Prius Event
When there’s no budget and the fallback is ambiguous running footage—you need to go big somewhere. I went big on color.
BOOM, You’re Getting a Toyota!
When there’s no budget and the fallback is ambiguous running footage—you need to go big somewhere. I went big on color.