A key initiative for Boost Mobile was to convert online purchase consideration into sales. With budgets tightening, we developed a series of dynamic templates that could easily change to stretch across the range of Boost Mobile products and occasions. Whether it was phones, sales, pricing or holiday campaigns, the banners could be updated in real-time within minutes—All with the ability to alter hotspots, text, and color, giving these banners the broad range of creative flexibility that Boost needed.