Veritas: Ransomware Fears
REAL TIME FEARS
Fear of losing data to environmental threats or maxing out local storage was vastly eclipsed by a larger danger: Ransomware. In a world where attacks are growing exponentially and headlines of costly breaches, extortion, and downtime have become commonplace—Veritas wanted to make it clear they had a zero-doubt solution for detection, protection, and recovery.
Position Veritas as the Leader in Ransomware
Drive the Conversation
Scalable Awareness to Demand Gen Platform
EVERY IT HERO DESERVES THEIR WALK-ON MUSIC
For this campaign, the narrative was flipped on its head. Bolstering the day-to-day champions behind the scenes and on the front lines. Because it’s the dedicated IT heroes using Veritas solutions that hold the line—giving notice that Ransomware is the one who needs to be afraid.
ROLL:
Creative Direction, Concept, Art Direction and Scriptwriting
Jan-Mar
Countries8
Total Impressions13M
Leads Aquired2.3K
A UNIFIED IT
Targeting three key job titles involved with enterprise data protection —we personified the Cloud Architect, Backup Admin, Director of IT. These three heroes lead the charge in the first wave of social content including short videos and character banners.
BEING BOLD
Combining bold messaging with a striking stencil iconography, this campaign broke through the clutter of a crowded category and introduced prospective customers to the Veritas portfolio of data solutions.
Explainer videos that expanded on Veritas’ product benefits were utilized on the campaign web page and throughout Veritas social channels.
RANSOMWARE FEARS THESE WHITE PAPERS
Demand Gen banners were heavily promoted throughout paid and organic media, carrying the campaign spirit driving to next steps and solution based reports. While multi-touch emails were sent to target account lists in key regions.
TAKING THE SHOW ON THE ROAD
The campaign theme seamlessly extended to in-person events—as the bold look and messaging drew in curious IT professionals, and became a catalyst for conversation at AWS re:Invent.
GOING INTERNATIONAL
The Ransomware Fears look and feel was also extended into a series of international conferences promoted through an extensive social awareness campaign.
