Scion.com
NOT TOO FLASHY
Scion was growing frustrated with its Flash-dependent website being slow to load, cluttered with animations, and buried key actions like “Build Your Scion” or “Find a Dealer.” They wanted a faster, clearer experience that better showcased new models and drove qualified leads.
Easy to Navigate
Drive Leads: Build Your Scion & Find a Dealer
Quick to Load
DRIVING TO DEALER
I led the extensive redesign with a “three clicks away” philosophy, guiding both UX and design. The result was a fast, scalable, easy to navigate and aligned with the current marketing efforts—and significantly boosted dealer engagement and “Build Your Scion” activity.
ROLL:
Creative Direction, Art Direction and UX
90%
5k to 9k
Build A Scion Increase4.25x
4k to 17k
Apply for Credit Confirmations1k
JD Power Rank Pt. Increase104
Benchmark: .25%
The site’s architecture was built to seamlessly showcase ongoing marketing efforts, figuratively reskinning the site, to maintain offline and online brand continuity.
Imagery was always a primary consideration. In turn, we created a full screen gallery experience throughout the site—utilizing every pixel of screen space.
Another key consideration for our redesign was an equal user experience across tablets—requiring an extremely scalable and dynamic code base.
