Author: flatfishpro

Fannie Mae: App

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HITTING HOME

During the COVID-19 pandemic, mortgage lenders offered relief to homeowners allowing them to delay payments. Though guidance on eligibility was often incomplete, scattered or simply incorrect. Fannie Mae urgently wanted a centralized, definitive resource, to support struggling homeowners.

 

Easy to Use

Module and Scalable Design

ADA Compliance

HERE TO HELP

Working remotely with copywriters, UX, and development teams—under strict governance oversight—we rapidly structured the app, content and look & feel, speeding it to market. With easy-to-follow instructions and extensive information, the app quickly became a top download at a vital time.

ROLL:
Art Direction, and UX.

Helping You Find Your Way

In designing the app, we wanted to ensure that the experience for users was friendly and easy to use. We accomplished this by using simple and straightforward headlines and wayfinding.

Based on a few initial question, the app would provide a variety of actionable steps and resources. In addition, the app could connect the user with a housing counselor to help find the best solution for the user’s situation.

We continually reviewed color and size for optimal compliance with the strictest ADA guidelines—making sure that the app met the highest standards for accessibility.

Boost: Mobile Templates

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A key initiative for Boost Mobile was to convert online purchase consideration into sales. With budgets tightening, we developed a series of dynamic templates that could easily change to stretch across the range of Boost Mobile products and occasions. Whether it was phones, sales, pricing or holiday campaigns, the banners could be updated in real-time within minutes—All with the ability to alter hotspots, text, and color, giving these banners the broad range of creative flexibility that Boost needed.


Microsoft Office: Real Life Tools

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Sales for Office ’07 were flattening. What had largely been viewed as a business application needed a new lease on life, so we flipped the perception and introduced Office into the home—as being relevant to one’s day-to-day. Online, we developed an approach that dynamically shifted site content based on media targeting—showcasing templates, demos and SKU’s catered to that specific viewer: Student, Home Office or Small Business. This was coupled with an extensive media component that helped push in-ad demos— all translated into 10 languages worldwide.







Lexus: The Amazing Mix

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To launch the new IS, Lexus asked us to create an impactful online extension to their upcoming broadcast campaign. So we adapted their stark black & white look and driving musical track to go absolutely nuts with an interactive video soundboard. By pressing any key or key combinations, users could change visuals in the scene and create their own custom audio/video mashup. Flying acrobats, sharks, kaleidoscopes and fashion models were just a few of the options. Recorded mixes could be revisited or entered into an online competition.




Toyota: Commercials

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To stay top-of-mind in the saturated automotive market brands need to maintain a constant presence, whether there’s a sale going on or not. Below are a hand full of my favorite Toyota spots that I have yet to make into a super cut.



Everybody’s Talking

There’s an old marketing adage that states a prospect needs to “hear” the advertiser’s message at least 7 times before they’ll take action. This spot doubles down with that in mind. Now that you’ve been warned, if you want to buy a Prius… that’s on you.




Would’t It Be Nice

This quirky campaign was built around the broad diversity of Nor-Cal living, from the Sierra to the Coast, from the Central Valley to the Silicone Valley, all with a simple premise: Wouldn’t it be nice to have the quality, durability and reliability of a Toyota—built into your daily life? The campaign continued to garner enough positive feedback to be extended for an additional five years.








The Big Prius Event

When there’s no budget and the fallback is ambiguous running footage—you need to go big somewhere. I went big on color.




BOOM, You’re Getting a Toyota!

When there’s no budget and the fallback is ambiguous running footage—you need to go big somewhere. I went big on color.


Purple Wines

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With a major rebrand, Purple Wines needed a new website that could showcase their broad catalog and reflect their sustainable approach. Creating new framework and narrative for Purple, we developed a clean modern site that combined beautiful imagery and a stylized product showcase. All with a scalable design that complimented their updated look and positioning across a range of collateral.


Under Armour: 39

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Under Armour asked us to introduce their newest product Armour 39 into the exploding wearables market. We came back with an idea that brought together world renowned MMA fighter Georges St-Pierre, with world-class trainer Natalie Uhling, and put them through a crazy intense workout.



In addition, we developed the UX and interface for the Armour39 online experience that logged your fitness routine and tracked your Willpower.


Attik.com

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Attik was an internationally recognized branding studio, but not many knew they had expanded their offerings to include advertising and digital marketing. The first step to re-introducing ourselves to the market was a new website. Employing a full-frame approach, my team created a rich site experience that utilized bold multimedia case studies to demonstrate the integrated nature of our three core disciplines; Advertising, Branding & Digital.