Tag: print

Get Happy

Prius was #1 in sales and #1 in owner loyalty, but newcomers to the hybrid category, like Tesla & Honda, were looking to steal market share. To remind everyone why Prius drivers are such happy drivers, we channeled our inner Partridge Family to produce this this upbeat campaign—even creating a custom Pandora ‘Get Happy’ channel for owners.


Buster Posey

What’s the SF Giant’s ultimate all-star and nice-guy, Buster Posey, doing in the Toyota showroom? Making friends and closing deals, of course. We extended the reach of this fun campaign tenfold through social content, Posey Emojis, contests, and tons of in-dealer schwag. How can you not like this guy… buy a Toyota!


   
   

Wouldn't It Be Nice

Wouldn’t It Be Nice

What started as a few quirky spots built to reflect Nor-Cal living and a simple premise—Wouldn’t it be nice to have the quality, durability and reliability of a Toyota?—evolved into a marketing platform for the next two years.

 


Many Shades of Gay

The San Francisco AIDS Foundation wanted a way to connect with gay, and bisexual men, and encourage them to get tested for AIDS every six months. To facilitate this, we created an integrated campaign and website that celebrated the broad diversity and colorful personalities within the gay community. Featuring a customizable avatar generator with over six nonillion (that’s 30 zeros!) possible combinations, the site helped to spur conversation help spread awareness. All together, the campaign was picked up nationwide by bloggers and news sites, and even championed on the government’s AIDS blog.