JUST TOO FLASHY
Scion was growing frustrated with its Flash-dependent website being slow to load, cluttered with animations, and buried key actions like “Build Your Scion” or “Find a Dealer.” They wanted a faster, clearer experience that better showcased new models and drove qualified leads.
 Quick to Load |
Easy to Navigate |
Drive Leads: Build Your Scion & Find a Dealer |
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DRIVING TO DEALER
I led the extensive redesign with a “three clicks away” philosophy, guiding both UX and design. The result was a fast, scalable, easy to navigate and aligned with the current marketing efforts—and significantly boosted dealer engagement and “Build Your Scion” activity.
ROLL:
Creative Direction, Art Direction and UX
The site’s architecture was built to seamlessly showcase ongoing marketing efforts, figuratively reskinning the site, to maintain offline and online brand continuity.
Imagery was always a primary consideration. In turn, we created a full screen gallery experience throughout the site—utilizing every pixel of screen space.
Another key consideration for our redesign was an equal user experience across tablets—requiring an extremely scalable and dynamic code base.
Post launch showed the redesign resulted in a sizable lift in both Build Your Scion configurations and Find a Dealer searches, exceeding the primary ask.
