Toyota Sales Events

To stay top-of-mind in the heavily saturated automotive market you need to maintain a constant presence, whether there’s a sale going on or not. That means making lots and lots (and lots) of quick-turn ‘Event’ ads. These were my favorites.

Everybody’s Talking
There’s some sage marketing advice that states a prospect needs to “hear” the advertiser’s message at least 7 times before they’ll take action. This spot doubles down on that. Now that you’ve been warned, if you want to buy a Prius… that’s on you.


The Big Prius Event
When there’s no budget and the fallback is ambiguous running footage—you need to go big somewhere. I went big on color, with some inspiration from Laugh In.


Super Sales Event
With the biggest football game heading to the Bay Area (the SuperBowl), we wanted pump everyone up for the sales event to top all sales events (for the month). That, and actually get to paint a guy completely red.


BOOM, You’re Getting a Toyota!
I particularly enjoy this Fourth of July spot purely as the concept was exploding cars coupled with people yelling “Boom”. I still chuckle that it was even approved.