Many Shades of Gay

The San Francisco AIDS Foundation wanted a way to connect with gay and bisexual men, and encourage them to get tested for AIDS every six months. To facilitate this, we created an integrated campaign and website that celebrated the broad diversity and colorful personalities within the gay community. Featuring a customizable avatar generator with over six nonillion (that’s 30 zeros!) possible combinations, the site helped to spur conversation help spread awareness. All together, the campaign was picked up nationwide by bloggers and news sites, and even championed on the government’s AIDS blog.