Working with Facebook’s internal Creative Department, I had the opportunity to partner with many different product marketing and comms teams across the company. Below is a sampling of the video content I co-created to support their priorities.
Save to VR
The AR/VR team was launching a new feature called “Save To VR” and they wanted a video to help promote it. The feature makes it easy to save immersive content (e.g. 360 videos, 3D photos) from News Feed to your Oculus library, and then experience it later in headset.
The Policy Comms team regularly engages with elected officials and their staffs to explore opportunities for partnership and investment. This video was created to help them communicate the positive impact Facebook has on economic growth in communities across the U.S.
The WhatsApp Business app is used by millions of small businesses worldwide. This video was created to showcase a new set of features designed to help small businesses better serve their customers. This version targeted India; it was later localized for other regions.