Facebook AR/VR

Posted on by flatfishpro
Working with Facebook’s (Meta) internal Creative Department, I had the opportunity to partner with many different product marketing and comms teams across the company. Below is a sampling of the marketing content I developed to bring their AR/VR products to life.
Save to VR
The AR/VR team was launching a new feature called “Save To VR” and they wanted a video to help promote it. The feature makes it easy to save immersive content (e.g. 360 videos, 3D photos) from News Feed to your Oculus library, and then experience it later in headset.

 

Point Cloud
For F8, The Point Cloud team wanted to debut their newest creation— a prototype technology designed to enrich how memories are experienced. The stylized 3D virtual environment highlights key-life moments, evoking the emotional power of experiencing memories with contextual relevance. The video was included in the Day One Keynote and used as an on-the-floor demo— with three explorable rooms and three decades of family moments.

 

 

AR/VR Ecosystem
Facebook’s Social VR team wanted to demonstrate how their product library like 360 photos, 3D images, and Quillustrations can be seamlessly experienced and influential across multiple touchpoints, including newsfeed, AR camera, and VR headset. Through a mix of live action and visual effects, this interwoven story explores their multifaceted product offering in an engaging and playful way.

 
 

Camera AR
The Camera AR team was set to unveil an array of new features for F8, and they wanted a series of short use-case videos to play on-stage during their presentation. Combining live action with graphic simulations of AR experiences, we scripted and produced a total of 15 standalone vignettes.