| How do you juggle an Olympic tie-in and resort sponsorship for a Toyota campaign? Well, for starters, don’t settle for just making a standard commercial. Instead, celebrate the region’s rich and interconnected history in a docu-style journey with the extremely personable, and Nor-Cal ski hero, Jonny Moseley. |
| What’s the SF Giant’s ultimate all-star and nice-guy, Buster Posey, doing in the Toyota showroom? Making friends and closing deals, of course. We extended the reach of this fun campaign tenfold through social content, Posey Emojis, contests, and tons of in-dealer schwag. How can you not like this guy… buy a Toyota! |
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| Prius was #1 in sales and #1 in owner loyalty, but newcomers to the hybrid category, like Tesla & Honda, were looking to steal market share. To remind everyone why Prius drivers are such happy drivers, we channeled our inner Partridge Family to produce this this upbeat campaign—even creating a custom Pandora ‘Get Happy’ channel for owners. |
| This quirky campaign was built around the broad diversity of Nor-Cal living, from the Sierra to the Coast, from the Central Valley to the Silicone Valley, all with a simple premise: Wouldn’t it be nice to have the quality, durability and reliability of a Toyota built into your daily life? |
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| To stay top-of-mind in the heavily saturated automotive market you need to maintain a constant presence, whether there’s a sale going on or not. That means making lots and lots (and lots) of quick-turn ‘Event’ ads. These were my favorites. |
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