Category: Toyota


How does one juggle a Squaw sponsorship, an Olympic tie-in, and local ski hero Jonny Mosley for a Toyota campaign? Well, for starters, don’t settle for just making a standard commercial. Instead, tap into the rich and interconnected history of all three, and create a series of mini-documentaries.

Buster Posey

What’s the SF Giant’s ultimate all-star and nice-guy, Buster Posey, doing in the Toyota showroom? Making friends and closing deals, of course. We extended the reach of this fun campaign tenfold through social content, Posey Emojis, contests, and tons of in-dealer schwag. How can you not like this guy… buy a Toyota!


Get Happy

Prius was #1 in sales and #1 in owner loyalty, but newcomers to the hybrid category, like Tesla & Honda, were looking to steal market share. To remind everyone why Prius drivers are such happy drivers, we channeled our inner Partridge Family to produce this this upbeat campaign—even creating a custom Pandora ‘Get Happy’ channel for owners.

Wouldn't It Be Nice

Wouldn’t It Be Nice

What started as a few quirky spots built to reflect Nor-Cal living and a simple premise—Wouldn’t it be nice to have the quality, durability and reliability of a Toyota?—evolved into a marketing platform for the next two years.


Toyota Sales Events

To stay top-of-mind in the heavily saturated automotive market you need to maintain a constant presence, whether there’s a sale going on or not. That means making lots and lots (and lots) of ads. Of course, to rise above all that clutter you want something special that stands out. Here are some of my favorites—especially the one I pitched as exploding cars (not literally).