About



BIO:

Jacob is a Creative Director/Sr. Manager at Cohesity, where he’s helping shape the brand’s identity following its acquisition of Veritas. Prior to the merger, he played a key role in revitalizing the Veritas look and feel, redefining its flagship product Alta, and branding its spin-off company Arctera.

Prior, he was brought in to collaborate with various teams at Meta, including Oculus, Facebook AR, WhatsApp, and Internal Comms, to develop exclusive video content.

With a background in traditional filmmaking and extensive hands-on experience in both agency and B2B marketing, Jacob excels at bridging disciplines to address creative challenges, technical constraints, and storytelling— while managing every aspect of production. Notably, he served as a catalyst for integrating digital and traditional disciplines at H&L, Attik, Publicis, and FCB. He enjoys growing departments, mentoring teams, and crafting engaging marketing campaigns.

His client portfolio spans diverse industries, including tech, finance, automotive, food & beverage, to entertainment.

When Jacob isn’t working on some obscure side project, he can be found cleaning up San Francisco beaches on the weekend, taking his dog out for walks, trying to set up a raid on Discord, or working on his comic strip Gravy.

 
EXPERIENCE:

Cohesity – 24/Present
Creative Director, Sr. Manager

Veritas Technologies – 20/24
Creative Director, Sr. Manager

Meta – 18/20
Creative Director

H&L Partners – 13/18
Creative Director

ATTIK – 09/13
Creative Director, Digital

McCann Erickson – 08/09
VP, Creative Director, Digital

Organic – 04/08
Associate Creative Director

Publicis Groupe – 03/04
Associate Creative Director

Academy of Art University – 01/03
Instructor

FCB – 99/02
Sr. Art Director

RECOGNITION:

Clios
London International Awards
PMA Reggies
OMMA Awards
Web Marketing Association’s WebAwards
Internet Advertising Competition Awards
AD:TECH
Internet Advertising Competition Awards
Webby Awards
ADDYs
One Show
FWAs
Telly Awards
IHAF Awards
Global Ace Awards

FEATURED IN:
Ad Age
Communication Arts
Digital Arts
CGW
Chief Marketer
KANTAR Media
.net
Digital Journal
SF Egotist
MediaPost