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	<description>Jacob Ford // Creative Director: Digital // Portfolio</description>
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		<title>Scion.com</title>
		<link>http://flatfish.com/blog/?p=997</link>
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		<pubDate>Sun, 05 Feb 2012 21:56:09 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Scion]]></category>
		<category><![CDATA[Attik]]></category>
		<category><![CDATA[Tablet]]></category>
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		<description><![CDATA[The world’s most innovative auto brand needed a site just as cutting-edge. After previous versions dependent on Flash, Scion.com deserved a faster load time, simple navigation, and a full screen display to make their cars look big and brilliant. And on top of it all, we wanted the site to work smoothly on tablet devices [...]]]></description>
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		<title>High Voltage</title>
		<link>http://flatfish.com/blog/?p=887</link>
		<comments>http://flatfish.com/blog/?p=887#comments</comments>
		<pubDate>Sat, 04 Feb 2012 00:14:08 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Scion]]></category>
		<category><![CDATA[Attik]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Rich Media]]></category>
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		<description><![CDATA[For Scion&#8217;s Release Series, the High Voltage tC, we summoned the awesomeness of Zeus to help craft this Olympian campaign. With the sharp humor of the gods, we helped broaden Scion&#8217;s traditional target audience with a variety of tightly integrated broadcast, print, radio and digital work including iPad ads, ringtones, rich media units and a [...]]]></description>
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		<title>Boost Unlimited</title>
		<link>http://flatfish.com/blog/?p=926</link>
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		<pubDate>Thu, 02 Feb 2012 06:30:11 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Boost Mobile]]></category>
		<category><![CDATA[Attik]]></category>
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		<category><![CDATA[Template]]></category>

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		<description><![CDATA[A key initiative for Boost Mobile was to convert online purchase consideration into sales. With budgets tightening, we developed a series of dynamic templates that could easily change to stretch across the range of Boost Mobile products and occasions. Whether it was phones, sales, pricing or holiday campaigns, the banners were updated and live in [...]]]></description>
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		<title>Rebate Rally</title>
		<link>http://flatfish.com/blog/?p=855</link>
		<comments>http://flatfish.com/blog/?p=855#comments</comments>
		<pubDate>Tue, 21 Jun 2011 20:23:52 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Scion]]></category>
		<category><![CDATA[Attik]]></category>
		<category><![CDATA[Game]]></category>
		<category><![CDATA[HTML5]]></category>
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		<category><![CDATA[iPad]]></category>

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		<description><![CDATA[Coming out of college every grad can use a little extra boost. So we decided to help launch them into the next level of their lives with the Rebate Rally. Built in HTML5, specifically to help kick off the Onion’s first iPad app and Scion&#8217;s College rebate, users launch cars to overcome various college themed [...]]]></description>
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		<title>Take On The Machine</title>
		<link>http://flatfish.com/blog/?p=680</link>
		<comments>http://flatfish.com/blog/?p=680#comments</comments>
		<pubDate>Tue, 21 Sep 2010 19:55:10 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Scion]]></category>
		<category><![CDATA[Attik]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Game]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Rich Media]]></category>

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		<description><![CDATA[Take on the Machine with Scion&#8217;s release of the 2011 tC. With this campaign we developed a fully integrated release on par with a summer blockbuster. The campaign reflected the car&#8217;s performance, with high-speed 3D cinema spots, exclusive online clips that told the rest of the commercials story to a heart-pounding Augmented Reality game. Every [...]]]></description>
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		<title>Découvrez Scion</title>
		<link>http://flatfish.com/blog/?p=642</link>
		<comments>http://flatfish.com/blog/?p=642#comments</comments>
		<pubDate>Mon, 20 Sep 2010 03:46:42 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Scion]]></category>
		<category><![CDATA[Attik]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Rich Media]]></category>
		<category><![CDATA[Standard]]></category>

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		<description><![CDATA[Launching Scion for the Canadian audience required a slight shift in image and tonality while keeping true to the brand&#8217;s inherit originality. For the launch we developed two banner ads that ran concurrently with the broadcast; a simple ad that could run anywhere, and a second that prompted users to interact with the ad to [...]]]></description>
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		<title>TiVo</title>
		<link>http://flatfish.com/blog/?p=584</link>
		<comments>http://flatfish.com/blog/?p=584#comments</comments>
		<pubDate>Mon, 07 Jun 2010 05:23:47 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[TiVo]]></category>
		<category><![CDATA[Attik]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Website]]></category>

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		<description><![CDATA[The next step for TiVo came though launching their newest product &#8220;the Primere&#8221; and helping them unifying their look and messaging across the web. › Home Page [website] › Products Page [website] › About Page [website] › Twitter [social] › YouTube [social]]]></description>
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