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Take On The Machine

By Administrator Client: Featured, Scion Tagged with , , , ,


Take on the Machine with Scion’s release of the 2011 tC. With this campaign we developed a fully integrated release on par with a summer blockbuster. The campaign reflected the car’s performance, with high-speed 3D cinema spots, exclusive online clips that told the rest of the commercials story to a heart-pounding Augmented Reality game. Every element of the campaign helped bring the audience into the tC world and engaging with the Scion brand.

› AR Game Tutorial [demo video]
› AR Game [screen shot]
› TOTM AR Game [launch AR game ›]
› Facebook Top 100 [screen shot]
› AR Marker [insert back][insert front]
› Teaser Banner 1 [standard 300x250]
› Teaser Banner 2 [standard 300x250]

Rebate Rally

By Administrator Client: Featured, Scion Tagged with , , , ,


Coming out of college every grad can use a little extra boost. So we decided to help launch them into the next level of their lives with the Rebate Rally. Built in HTML5, specifically to help kick off the Onion’s first iPad app and Scion’s College rebate, users launch cars to overcome various college themed obstacles and collect as many points possible. Students interested in Scion’s $1000 Rebate link directly to more information. In the end, we didn’t create just a game, we created an innovative solution to connect directly with the audience.

› Rebate Rally [demo video]
› Level Select [screen shot]
› Level Screen [screen shot]
› Rebate Info [screen shot]

Découvrez Scion

By Administrator Client: Scion Tagged with , , ,


Launching Scion for the Canadian audience required a slight shift in image and tonality while keeping true to the brand’s inherit originality. For the launch we developed two banner ads that ran concurrently with the broadcast; a simple ad that could run anywhere, and a second that prompted users to interact with the ad to create their own unique Scion.

› Make Your Own [interactive 300x250] [Fr]
› What Moves You [standard 300x250] [Fr]

TiVo

By Administrator Client: TiVo Tagged with , ,



The next step for TiVo came though launching their newest product “the Primere” and helping them unifying their look and messaging across the web.

› Home Page [website]
› Products Page [website]
› About Page [website]
› Twitter [social]
› YouTube [social]

The Darker Side of Green

By Administrator Client: Lexus Tagged with , ,


Hybrids don’t always have to be about flowery, sunshine-filled days in the park. We created a dynamic site to introducing the new CT 200h, the first hybrid with superior handling agility. The site showcased Darker Side of Green events, dynamic galleries and an interactive video Dark Ride.

› Home Page [website]
› WAP Site [mobile]
› Events [website]
› Gallery [website]
› Color Changer [website]

Where The Wild Things Are

By Administrator Client: Warner Bros. Tagged with ,


For Warner Bros. & Spike Jonze’s highly anticipated take on this childhood classic, we created a unique trailer to capture the playful exuberance of Max and the Wild Thing’s wild rumpus.

› The Wild Rumpus [video special]

Office: Real Life Tools

By Administrator Client: Featured, Microsoft Tagged with , , , , ,


For Office: Real Life Tools, we looked to remarket a product that has over 90% exposure and make it relevant in a whole new way. With a broad international campaign, we demonstrated that Office is great at work, but a powerhouse when it came to the home. Resulting with an 18pt increase intent to purchase (vs. 15pt goal) and recognition of Campaign at 54% of audience (35% goal), I’d say job well done.

› Real Life Tools: Home Page [website]
› Real Life Tools: Expanded [website]
› Real Life Tools: Demo [website]
› Real Life Tools: Template [website]
› Send a Greeting Card [interactive expandable]
› Print a Certificate [interactive 300x250]
› Print a Business Card [interactive 300x250]
› WAP site [mobile]
› Mobile Ad [mobile]
› Stock Market [standard 300x250]
› Bring Home Grades [standard 300x250]
› Output: Family Budget [standard 300x250]
› Output: School Report [standard 300x250]

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